selected publications
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academic article
- Web engagement: conceptualisation, definition and measurement. An application with choice sets on commercial web sites. SPANISH JOURNAL OF MARKETING - ESIC . 2023
- What you see or what you do. What engages you. TOURISM MANAGEMENT. 2023
- Artificial Intelligence method for analysis of marketing scientific literature. INTERNET RESEARCH. 2022
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chapter
- Artificial Intelligence Method for the Analysis of Marketing Scientific Literature. Philosophy of Artificial Intelligence and Its Place in Society. 142-159. 2023
- Marketing Science at the Service of Innovative Startups and Vice Versa. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. 105-106. 2023
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congress communication
- Measuring engagement with web choice sets. A quantitative unifying approach. 24-24. 2023
- Participante en foro de discusión The importance of Science for Policy for the EC and EU 2023
- A Social Media Benchmarking Model for optimization guidance 2022
- Bottleneck removal with Artificial Intelligence for startup decision making using Marketing Science 2022
- Engagement with choice sets on commercial websites 2022
- Engagement with choice sets on tourism web sites 2022
- Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science. Conference Paper 2022
- Quick Diversification: Deciding the Scaling Strategies of a Digital News Startup Using Marketing Science. Special Session Paper 2022
- Special Session. Marketing science at the service of innovative startups. And vice versa. 2022
- Startup adoption of marketing science models 2022
- Using Marketing Science to Fix Economic Inequality Unlocking Startup Access to Global Capital Markets 2022
- Would startups adopt marketing science ? Revalidation of TRA and TAM 2022