Would startups adopt marketing science ? Revalidation of TRA and TAM Conference Paper 2022 Congress communication

https://cladea.org/congreso-anual-cladea/

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authors

HYDER ESPIÑEIRA, JOSE ANTONIO
OTTO REGALADO-PEZÚA
PEREZ VIDAL, CARLOS
VALENTÍN ALEJANDRO MARTÍNEZ FERNÁNDEZ

publication date

2022

output of process or event

57º CONGRESO INTERNACIONAL CLADEA 2022 Conference