selected publications
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academic article
- When hedonic products regulate my mood. MARKETING LETTERS. 701-717. 2012
- Explaining website effectiveness: The hedonic¿utilitarian dual. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS. 49-58. 2011
- Organic food consumption in Europe: International segmentation based on value system differences. ECOLOGICAL ECONOMICS. 1767-1775. 2011
- When hedonic products regulate affect. JOURNAL OF BUSINESS RESEARCH. 2010
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chapter
- El boca a oreja electrónico en el sitio web del minorista y su influencia en el consumidor. Distribución Comercial y Comportamiento del Consumidor. 263-278. 2010
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congress communication
- When strangers are better addresses than friends 2012
- Catharsis: an alternative for high-level service recovery strategies 2011
- Cuando los consumidores traicionados buscan venganza 2011
- Does sharing negative consumption-related emotions help or hurt satisfaction? 2011
- El efecto de compartir las emociones en el comportamiento del consumidor 2011
- The bolstering effect of catharsis in service recovery strategies 2011
- Consumers¿ decisions to regulate affect: The role of online product recommendations Tipo de participación: comunicación 2010
- Explosión de emociones y estrategias de recuperación de servicio 2010
- Identifying the best addressee when consumers share their emotions 2010
- If you cannot get your customers to shut up, try to channel t heir conversations 2010
- Social sharing of consumption-related emotions: benefit from what your customers say about you 2010