Consumers¿ decisions to regulate affect: The role of online product recommendations Tipo de participación: comunicación Conference Paper 2010 Congress communication

http://www.icoria.org/conference2010/

Overview

authors

LOPEZ LOPEZ, INES
Luk Warlop
Salvador Ruiz

publication date

2010

output of process or event

INTERNATIONAL CONFERENCE ON RESEARCH IN ADVERTISING (ICORIA) Conference