Sports ambassadors and destination image: a fuzzy set analysis Academic Article 2024

https://doi.org/10.1108/IJSMS-11-2023-0227

Overview
Additional Document Info
Otro
Ver todos

authors

Vila-Lopez N.
Kuster-Boluda I.
Aragonés-Jericó
SARABIA SANCHEZ, FRANCISCO JOSE

publication date

2024

published in

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP Journal