Place brand developers¿ perceptions of brand identity, brand architecture and neutrality in place brand development Academic Article 2016

http://link.springer.com/article/10.1057/s41254-016-0017-7

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authors

SARABIA SANCHEZ, FRANCISCO JOSE
Cerda-Bertomeu Maria J.

publication date

2016

published in

JOURNAL OF PLACE BRANDING AND PUBLIC DIPLOMACY Journal