Stakeholders¿ perceptions of place branding and the role of the public sector: An exploratory analysis Academic Article 2016

http://link.springer.com/article/10.1057/s41254-016-0016-8

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authors

Cerda-Bertomeu Maria J.
SARABIA SANCHEZ, FRANCISCO JOSE

publication date

2016

published in

JOURNAL OF PLACE BRANDING AND PUBLIC DIPLOMACY Journal