Can a firm reassure consumers after emotionally difficult decisions? Conference Paper 2017 Congress communication

http://www.aemarkcongresos.com/congreso2017/es/

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authors

INÉS LÓPEZ LÓPEZ
PARRA AZOR, JOSÉ FRANCISCO
SALVADOR RUIZ DE MAYA

publication date

2017

output of process or event

XXIX CONGRESO INTERNACIONAL DE MARKETING AEMARK'17 2017