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A redefined measure of the tendency to use brand name in purchasing decisions
Academic Article
2014
http://www.esic.edu/editorial/articulo.php?doi=10.7200/esicm.148.0452.1e
Overview
Additional Document Info
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Overview
authors
OSTROVSKAYA , LIUDMILA
publication date
2014
published in
ESIC-MARKET
Journal
Additional Document Info
start page
201
end page
2019