ON THE DIFFERENTIAL BENCHMARKING OF PROMOTIONAL EFFICIENCY WITH MACHINE LEARNING MODELLING (I): PRINCIPLES AND STATISTICAL COMPARISON Academic Article 2012

http://www.sciencedirect.com/science/article/pii/S0957417412006148

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authors

Cristina Soguero-Ruiz
GIMENO BLANES, FRANCISCO JAVIER
Inmaculada Mora Jimenez
Mª Pilar Martinez Ruiz
Jose Luis Rojo Alavarez

publication date

2012

published in

EXPERT SYSTEMS WITH APPLICATIONS Journal