selected publications
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academic article
- E-Commerce C2C en Chile: Incorporación de la Reputación y de la Confianza en el TAM. JOURNAL OF TECHNOLOGY MANAGEMENT & INNOVATION. 72-81. 2019
- Personality antecedents of consumers¿ perception of deceptive pricing in online retailing: the moderating role of price inequality. JOURNAL OF BUSINESS ETHICS. 2019
- The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness. JOURNAL OF INTERACTIVE MARKETING. 35-52. 2019
- The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation Through Price Unfairness. JOURNAL OF INTERACTIVE MARKETING. 1-47. 2018
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chapter
- PERCEIVED DECEPTION IN ONLINE CONSUMER REVIEWS: ANTECEDENTS, CONSEQUENCES, AND MODERATORS. MARKETING IN A DIGITAL WORLD. 141-166. 2019
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congress communication